Drive Brand Affinity Using Entertainment As A Marketing Channel
Watch as Erin Schmidt, BENlabs’ Chief Product Placement Officer, discusses how product placements across TV, film, and music video integrate rather than interrupt for the best consumer experience—and ROI.
STEAL THE SHOW WITH ICONIC MOMENTS
Request a complimentary product placement consultation
BE ENTERTAINMENT, NOT THE INTERRUPTION
Take the spotlight in top performing productions guaranteed to resonate with your target consumers. When you partner with BENlabs, our industry leading AI will find the best opportunities to integrate your products and services into new and popular productions. Pairing 40+ years of experience and exclusive production relationships, we’ll help your brand more effectively connect with audiences who will love you most.
Stand Out
Add disruptive marketing to your annual plan. Reach ad-avoiding, difficult-to-reach audiences through branded moments that live on forever.
Extend Your Reach
Create opportunities for new audiences to find and experience your brand through scripted and unscripted integration in top productions around the world.
Generate Real Impact
Deliver measurable results with each product placement, including post-integration brand lift, reach, sales attribution, and cultural impact with transparent reporting.
WHY PARTNER WITH US?
ACCESS INDUSTRY AUTHORITY
Gain access to BEN’s inner circle of partners, a tight knit group of industry powerhouses such as the Producers Guild of America, Prop Masters Guild, and international productions. When you work with us, you’ll unlock best-in-class expertise from the pros who continue to deliver results that matter.
HARNESS AI POWER
Taking on one of the hardest jobs in television—forecasting which shows will be hits or misses—our AI has proven to be more accurate than humans. Outpacing industry experts, the BENlabs AI has predicted the top 10 new shows on broadcast television with over 80% accuracy in the last four years. When you place products in movies, TV, or streaming content with us, you’ll have powerful AI-predictions on your side.
LAUNCH DYNAMIC PROMOTIONAL PARTNERSHIPS
Amplify your storytelling opportunities with customized brand to production extensions including experiential activations, co-branded promotions, and social and digital content. When devoted fans discover your connection with their favorite entertainment, they’ll consider your product first.
BE NOTICED WITH PROP PLACEMENT
Envision talent using your product to help bring a scene to life. Productions need an array of hands-on props ranging from packaged goods to wardrobe pieces and vehicles. Prop placements give your brand an opportunity to dip your toes into on-screen placements with lower investment to entry.
CREATE STRONGER CONNECTIONS WITH STORY-DRIVEN PLACEMENTS
Audiences forge intangible bonds with their favorite characters and influencers across scripted & unscripted content. Be right in the thick of it with authentic branded moments that drive the story forward, develop characters, or create an iconic branded moment. Whether your brand is written into the script, visually used, or both, your products and services are guaranteed to be shown is a positive light that will resonate with viewers.
STEAL THE SHOW WITH ICONIC MOMENTS
Request a complimentary product placement consultation
