HEALTH AND FITNESS BRAND INTEGRATIONS
CONNECT WITH HEALTH AND FITNESS ENTHUSIASTS ON A MASSIVE SCALE USING BENLABS AI
Stand out in the crowded market, not just by being seen, but by truly resonating. Old-school ads won't cut it anymore.
Meet BENlabs: Where influencer magic meets strategic brand showcases. See your products shine in hit movies, TV shows, and with top influencers. We've powered giants like Durex, Omnilux, and BlendJet.
With BENlabs, you're not just advertising — you're creating lasting impressions. Be iconic. Let's craft that connection now.
CHALLENGES FACING HEALTH AND FITNESS MARKETERS
There is no such thing as a captive audience anymore. You don’t need stats or data* to know that audience attention is split; that audiences have more choices of what to watch and where to watch it than ever before. Audiences don’t watch what’s on, they watch what they want, when, where, and how they want. *that doesn’t mean we’re not going to give you stats and data.
AD AVOIDANCE
Disruptive ads aren’t welcome. When health and fitness audiences watch TV, they watch on demand so they don’t have to sit (or run or cycle or row) through ads. When watching their favorite health and fitness content creators online, nine in 10 people (90%) skip ads the second they get the chance. At BENlabs, we’ll craft recommendations across the entertainment landscape so you’re there, in all the right places.
DECENTRALIZED CONTENT
Industry blogs, news sites, and fitness magazines are far from the only source of health and fitness information. Health and fitness content breaks into niches and sub-niches, and people follow the creators and watch the content that matters to them, as individuals. Meanwhile, music, movies, streaming TV, and other content all serves to split your audience’s attention. The average household has 5.2 streaming services.
DATA INTELLIGENCE AND REPORTING
Showing up in social feeds, with music artists, in movie theaters or on the hot streaming show is great, but health and fitness brands need to know exactly how these content engagements drive brand activations back to their business and how they move the needle on growth KPIs. They need a partner who can make sense of structured and unstructured data to derive clear, actionable business insights.
HOW BENLABS HELPS HEALTH AND FITNESS MARKETERS POST A NEW PB
We offer a full suite of AI-driven marketing services ranging from influencer integrations to product placement. Our self-serve AI SAAS puts the BENlabs AI tools, trained over nearly 30,000 campaigns, in your hands. BENlabs proprietary AI models will help you find receptive audiences, level-up your content to drive audience action with predictable, measurable results against your KPIs.
When you work with BENlabs, you set up your health and fitness brand for success with brand affinity, increased recall, and sales… but we’re getting ahead of ourselves.
ARE PEOPLE SKIPPING YOUR HEALTH AND FITNESS ADS?
━ Yes. Yes, they are. Sorry. ━
Looking at a group of 10 people, nine of them skip ads — including health and fitness ads. Let’s be honest here; the one remaining person probably got up to grab a snack (maybe that’s why they need to meet your health and fitness brand. Just saying.) Four of the 10 (42%) are taking a more proactive approach and blocking ads entirely so they never even see them.
The answer isn’t unskippable ads. The answer is to make ads unskippable.
L’Oréal Authentic Product Placement
What Does it Mean to be Unskippable?
Unskippable ads make brand messages an important part of the content. We’re not talking about health and fitness influencers saying “This video has been brought to you by…” Rather, it’s aligned content creators across all of entertainment — influencer marketing, product placement in TV and movies, music and artist activations — that use your health and fitness brand as inspiration to create authentic content that connects with audiences.
How to Make Your Health and Fitness Brand Unskippable
Creators build a relationship with their audience through their content. Being unskippable is all about building your relationship with your target audience through that content.
Think beyond simply fashion content (fashion-related movies, TV shows, music, or fashion influencers). People have diverse interests, and BENlabs AI is the key that unlocks thsese vital audience insights.
When a fashion brand is integrated authentically into the content their target audience loves, their brand becomes a part of the content and audiences wouldn’t want to skip your ad, even if they could.
Cheerios on Grace and Frankie, Netflix
Learn more with BENlabs
HOW TO KNOW YOUR HEALTH AND FITNESS AUDIENCE
The answer to understanding audiences on an individual level isn’t trying to find the gray areas of personal privacy, it’s using AI tools to understand individual behavior without the need for personal data.
BENlabs AI helps marketers build out this deep and granular picture. Our AI tools have been awarded multiple marketing intelligence patents and make all the difference for health and fitness brands looking to make an impact in health and fitness influencer marketing and other brand integrations. With these AI tools and BENlabs’ decades of experience across all of entertainment — movies, TV, music and music videos, in creator content on social media — health and fitness brands unlock incredible integration opportunities.
CLUSTER ANALYSIS
Build a clear picture of what content your target engages, unlocking new audiences and new opportunities
CREATOR MATCHING
Discover the qualified voices that have the most influence with your most receptive audience segments
PREDICTIVE ANALYTICS
Incredible AI-driven predictive accuracy that tells you how audiences will act, expected ROI, CAC, brand awareness, lift, and other KPIs
COMPETITOR INTELLIGENCE
See everything your competitors are doing, what’s working and what’s not, to steal away brand awareness and market share
CONTENT INTEGRATION IS THE ANSWER FOR HEALTH AND FITNESS BRANDS
So what’s a brand to do? Get placed in movies, music, and TV content? Kick off an influencer marketing effort? Hire a health and fitness brand agency? Well yes, but those don’t have to be separate efforts or involve a bunch of different vendors.
That’s what we do here at BENlabs. We’ve developed amazing AI tools that no other brand integration agency can match.
INFLUENCER MARKETING
HEALTH AND FITNESS INFLUENCER MARKETING
BENlabs helps brands take their influencer marketing efforts to the next level through the power of AI.
Our AI-driven brand and creator marketing tools build a complete picture of your current audience and can unlock new, receptive audience clusters based on where those audiences live online. BENlabs AI identifies an individual’s online “neighborhood” and enables you to reach the right audience with the right message with no tracking cookies required.
Working with smaller, niche content creators in highly targeted verticals has proven to be one way health and fitness brands can reach audiences at an incredible scale, but every creator campaign is different and we promise to customize our recommendations to meet your marketing goals.
BlendJet worked with BENlabs to build on the success of its early influencer strategy and to expand into new audiences, the startup increased its influencer marketing budget by 500% to launch the BlendJet 2, confident in the return on that investment.
Results: In the first two weeks, the campaign drove over 8,000 sales, and 28,000 purchases over the campaign period—generating $1.7 million in revenue.
Spotify partnered with BENlabs to integrate into content and connect with audiences in a way that would be impossible with traditional advertising.
The result? 73% lift in unaided brand recall, 16% lift in brand momentum, 12% lift in target audience agreeing that Spotify is “worth paying for”.
PRODUCT PLACEMENT
HEALTH AND FITNESS PRODUCT PLACEMENT
BENlabs deep relationships across all entertainment unlocks opportunities for health and fitness brands in movies, TV, and music videos. Weave your fitness app into an episode storyline of a new streaming show, or get your treadmill scripted into an iconic movie scene that shines a positive light on your products. We’ll analyze your brand and recommend placements that make sense and are guaranteed to be brand-safe.
From prop placements to deep brand spotlights that are an important part of the plot, we can help your brand stand out in authentic, story-driven, unskippable moments.